Ford Keen to Increase ASEAN Market Share
Ford Motor Company is keen to increase its share in the ASEAN market, with Thailand playing a prominent role. The company aims to increase its market share in the region from below 3 percent last year to 3.3 percent this year. Ford is optimistic about Thailand, where the company's market share rose to 3.8 percent last year and is expected to rise to 4.5 percent this year. Ford is approved to participate in Phase 2 of Thailand's eco-car program, where the company will spend 18.2 billion baht ($550 million) to produce eco-friendly vehicles.
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